At it's core To Die For Designs is a values led organization. Our business activities, designs and day to day operations are governed by our core values. There are five principle values that we hold to be integral to To Die For Designs.
Every person deserves the right to respect, individuality and freedom of expression:
This belief shapes all of our design choices, and model choices. It is at the heart of what we do, the reason that we believe that you are beautiful, and deserve to believe it too. We believe that each and every one of us has the right to express ourselves safely, without fear of recrimination or reaction. Each of us has something of value to offer the world around us, and it is only in respecting each other's freedoms that our voices can be heard.
We shape the world by the way we live in it:
As a business we can adopt practices that are sustainable and empowering. We can choose environmentally better ways to run our business. We can choose to conduct our business in ways that empowers our staff and those that we associate with rather than disempowerin or belittling them. We have a responsibility to choose the better path in everything we do.
This can be a world that grants everyone the power to improve their lives:
We believe that big business has had it's day, we believe that this can be a world in which every person, whether mainstream or counter-culture can have the opportunities to shape their lives the way they want. Whether it be by running a smaller company, or working with an organization they believe in.
We shape the world through shaping lives:
We can make this a better world through community leadership and working in partnership with like minded public and private organizations. We work with unknowns, believe in cross-promotion whenever possible and provide clothing and promotion to talents and causes we believe in.
We shape the world with what we contribute to it:
We must create a quality product that provides value at a fair price. Whenever possible we must learn or develop ways to improve our products and the way that we manufacture them. It is not enough to believe the right things, we must act accordingly both in the day to day and larger sense.